Do you struggle with pricing? I do a quick episode on value-based pricing strategies to consider as you move forward in business.
“The single most important decision in evaluating a business is pricing power.” Warren Buffet
Value-based pricing is about charging what the customer will pay.
Things to Consider:
- Time
- Market Research
- Fixed and variable cost
- A brand’s price and image are often closely linked.
- Align your pricing strategy to your companies strategy and vision.
- Be in tune with your business and financial objectives.
- Pricing is not a competitive advantage.
- Differentiation creates value. How do you create value by closing gaps and solving problems?
