Michelle Ngome

Inclusive Marketing Consultant | DEI From a Marketing Perspective

Gaining People’s Attention: Video & YouTube Marketing with Roberto Blake

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Roberto Blake is the CEO and Creative Director of Create Awesome Media, LLC., where he develops and produces digital content and online media properties. Currently he is the host of a popular Creative Education Channel on YouTube, “Always Be Creating”.  Roberto also host and co-produces the “Create Something Awesome Today Podcast”, in partnership with Liebsmedia.

As a creative entrepreneur, Roberto helps businesses, brands and individuals market themselves effectively with engaging visuals and effective messages. Roberto has over 10 years of experience commercially in design and marketing and has helped brands, both large and small achieve their goals and reach their audiences. His work has been recognized by Forbes, Huffington Post, Adobe and Photoshop Creative Magazines.

Quote: “When no one is paying attention you have the opportunity to fail.”

Questions I Ask:

  • How much should we invest in equipment?
  • Is it best to script your videos and create a publishing schedule?
  • What is the recommended length for a Facebook and YouTube video?

3 Learning Points:

  • Equipment is an excuse for not getting started.
  • The types of videos that are popular.
  • Tips to grow a YouTube channel.

Success is the power to control time, resources, and outcomes.

Resources Mentioned:

Contact Roberto Blake:

Roberto Blake     Create Awesome Media    YouTube    Facebook     Twitter

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Sponsors: Line 25 Consulting & Xero Accounting

Follow me on Instagram @michellengome

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About Ngome

Michelle Ngome is an award-winning inclusive marketing consultant. As the founder of Line 25 Consulting, she trains and consults with organizations on how to create diverse and inclusive marketing strategies. She is the recipient of the Courageous Marketing Leader and Houston Business Journal's Diversity in Business awards with her efforts creating the African American Marketing Association (AAMA). Her contributions have been featured in numerous publications including The Wall Street Journal, Entrepreneur, eMarketer, PR News, and Forbes. Currently, she hosts the Marketing For the Culture podcast powered by AAMA.